3 Tips to Keep Emotions From Causing Investing Mistakes
Markets are always rising and falling. News is always breaking. And investors are always fretting. Now's the time to take a breath, check your plan and calm those worries.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Often, being a financial adviser is as much about wrangling client emotions as it is about managing money.
Thanks to a 24/7 news cycle, every event, great or small, seems to bring a fresh wave of worry. Investors get caught up in the headlines of the day — political uncertainty, global unrest and a near-constant stream of economic updates — and they want to know what it means for their portfolios.
For those who are close to retirement — or already there — it feels especially intimidating. Protecting their money is a priority, and they often try to predict what the market will do — or let someone do it for them.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
All this short-term commotion generally means very little. While stocks have been on a record roll, at some point, the market will go down — that’s what it does. But no one can say when it will happen or how far it will drop. You should plan for the possibility, but not in a panic. Because that’s a surefire way to lose money.
Or, as retired Magellan Fund manager Peter Lynch once said: "Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in corrections themselves."
Don’t let your emotions get the better of you when it comes to investing.
1. Be patient
Instead of investing in reaction to the news, stick to what feels like a good fit for you. You should have a plan in place that’s built to match your needs, goals and ability to handle risk (both financially and emotionally). If you don’t have a written plan, go get one. If you do and you’re still uneasy, talk to your adviser about getting a review, or go for a second opinion. It might be time to re-evaluate your risk tolerance. But don’t lose confidence in carefully structured strategies built for the long term based on one day’s events or the ranting of one TV talking head.
2. Tune out the noise
Or at least turn it down. What’s happening in the moment (think about the election, for example, or Brexit) often seems earth-shattering — and there may be volatility for a few days. But when you look at things over the long term, the picture changes. I’m not saying you shouldn’t pay attention to what’s going on with your investments; you just don’t need to look at what’s happening to them every day. And you can’t automatically assume your investments will be affected by a particular news event.
If you see a change that makes you anxious — something fundamentally different about the way a specific investment is performing, a scandal or a management upheaval, for example — talk to your adviser about your concerns.
3. Be realistic
Rather than trying to time the ups and downs of the market, embrace them. If you have some cash available and there’s a pullback or downturn, you can use it to buy at a bargain rate. Just be sure you have other safe investments — and the time and patience to wait for a rebound. The market never goes up forever, but it doesn’t stay down forever, either. Just look at what’s happened to your portfolio since 2008.
If you find yourself fretting about the future more than you’d like, talk to a financial adviser. Besides setting you up with a plan based on your tolerance for risk, he or she can help you sort through the media hype and separate the rumors from reality.
Kim Franke-Folstad contributed to this article.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Dan Webster originally hails from Rochester, N.Y., and currently resides in Pawleys Island, S.C. He is a Registered Financial Consultant and is a member of the International Association of Registered Financial Consultants and the Financial Planning Association.
-
Timeless Trips for Solo TravelersHow to find a getaway that suits your style.
-
A Top Vanguard ETF Pick Outperforms on International StrengthA weakening dollar and lower interest rates lifted international stocks, which was good news for one of our favorite exchange-traded funds.
-
Is There Such a Thing As a Safe Stock? 17 Safe-Enough IdeasNo stock is completely safe, but we can make educated guesses about which ones are likely to provide smooth sailing.
-
Missed Your RMD? 4 Ways to Avoid Doing That Again (and Skip the IRS Penalties), From a Financial PlannerIf you miss your RMDs, you could face a hefty fine. Here are four ways to stay on top of your payments — and on the right side of the IRS.
-
What Really Happens in the First 30 Days After Someone Dies (and Where Families Get Stuck)The administrative requirements following a death move quickly. This is how to ensure your loved ones won't be plunged into chaos during a time of distress.
-
AI-Powered Investing in 2026: How Algorithms Will Shape Your PortfolioAI is becoming a standard investing tool, as it helps cut through the noise, personalize portfolios and manage risk. That said, human oversight remains essential. Here's how it all works.
-
A Newly Retired Couple With a Portfolio Full of Winners Faced a $50,000 Tax Bill: This Is the Strategy That Helped Save ThemLarge unrealized capital gains can create a serious tax headache for retirees with a successful portfolio. A tax-aware long-short strategy can help.
-
5 Retirement Myths to Leave Behind (and How to Start Planning for the Reality)Separating facts from fiction is an important first step toward building a retirement plan that's grounded in reality and not based on incorrect assumptions.
-
I'm a Financial Adviser: Silence Is Golden, But It Hurts Your Heirs More Than You ThinkTalking to heirs about transferring wealth can be overwhelming, but avoiding it now can lead to conflict later. Here's how to start sharing your plans.
-
Will Your Children's Inheritance Set Them Free or Tie Them Up?An inheritance can mean extraordinary freedom for your loved ones, but could also cause more harm than good. How can you ensure your family gets it right?
-
I'm a Financial Adviser: This Is the Real Key to Enjoying Retirement With ConfidenceA resilient retirement plan is a flexible framework that addresses income, health care, taxes and investments. And that means you should review it regularly.