A Positive Spin on Spinoffs

Ever hear of Verigy or Idearc? Buying shares of corporate castoffs can be a rewarding strategy for many investors.

After Agilent Technologies spun off its semiconductor business last year, shares in the new firm, Verigy, soared. The stock is up 55% since the spinoff, versus 9% for Standard & Poor's 500-stock index. Another spinoff, Sally Beauty Holdings, is up 20% since Alberto-Culver set it free, compared with 7% for the S&P 500. This spring, Altria Group split off Kraft Foods amid much fanfare but decidedly mixed reviews. Even so, Kraft has been neck-and-neck with the S&P.

Detect a pattern? It's no fluke -- studies have shown that spinoffs are very good investments. Lehman Brothers found that spinoffs beat the S&P 500 by an average of 18 percentage points in their first two years as independent companies. A few theories explain the success. Managers of the new company are often motivated by incentives tied directly to its performance, in a way that was impossible in a bigger company. Also, the new stock often trades at a discount early on because investors who never meant to own it sell their shares, and eager buyers don't arrive until there's analyst coverage and a track record. Finally, the market often assigns a higher value to easy-to-understand companies.

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Anne Kates Smith
Executive Editor, Kiplinger's Personal Finance

Anne Kates Smith brings Wall Street to Main Street, with decades of experience covering investments and personal finance for real people trying to navigate fast-changing markets, preserve financial security or plan for the future. She oversees the magazine's investing coverage,  authors Kiplinger’s biannual stock-market outlooks and writes the "Your Mind and Your Money" column, a take on behavioral finance and how investors can get out of their own way. Smith began her journalism career as a writer and columnist for USA Today. Prior to joining Kiplinger, she was a senior editor at U.S. News & World Report and a contributing columnist for TheStreet. Smith is a graduate of St. John's College in Annapolis, Md., the third-oldest college in America.