PetSmart: A Pup With a Plan

This pet-supplies retailer is a scrappy yet savvy canine.

Remember when Barbara Walters was lampooned for asking Katherine Hepburn what kind of tree she would be? Forgive us if we follow roughly the same tack as we look at the stock in PetSmart, the Phoenix-based retailer of pet products and services with 860 stores in the U.S. and Canada. PetSmart (symbol PETM) drew our interest after Wachovia Securities became another of the stock's fans, initiating coverage on September 18 with a buy recommendation and a 12-month price target of $31 to $32 a share. The stock closed at $28.08 on September 19.

But the story behind this up-and-down stock got us thinking: If PetSmart were a dog, what kind of dog would it be? The first thing that comes to mind is scrappy, like a terrier, and maybe nosy, like a bloodhound. The company entered into the bidding process when its arch rival, Petco, put itself on the block. PetSmart dropped out but forced the price up for the eventual buyers, and no doubt gained some competitive insights in the process. Next thing you know, PetSmart is announcing this summer that it is accelerating plans to invest in improvements in technology, distribution and employee training -- just when its main competitor is likely to be working off debt and spending little, maybe even raising prices. Though costly now, PetSmart's improvements should pay off in stronger market share long-term.

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Anne Kates Smith
Executive Editor, Kiplinger's Personal Finance

Anne Kates Smith brings Wall Street to Main Street, with decades of experience covering investments and personal finance for real people trying to navigate fast-changing markets, preserve financial security or plan for the future. She oversees the magazine's investing coverage,  authors Kiplinger’s biannual stock-market outlooks and writes the "Your Mind and Your Money" column, a take on behavioral finance and how investors can get out of their own way. Smith began her journalism career as a writer and columnist for USA Today. Prior to joining Kiplinger, she was a senior editor at U.S. News & World Report and a contributing columnist for TheStreet. Smith is a graduate of St. John's College in Annapolis, Md., the third-oldest college in America.