New Employee Benefit: Help With Saving for College
Automatic payroll deductions fund 529s, and some bosses kick in cash.
As the cost of college rises, some employers are making it easy for workers to stash away cash for their kids’ education. A small but growing number of companies allow workers to fund 529 college-savings accounts with direct withdrawals from their paychecks. And some companies sweeten the deal, matching employee contributions.
In 2016, 11% of companies offered a 529 benefit, according to the Society for Human Resource Management’s annual survey of the organization’s members. Contributions are made after federal taxes, and most states offer tax breaks for residents who invest in the state-sponsored plan (five states offer deductions regardless of which state’s plan you pick). Your investment grows tax-free, and earnings escape tax completely if withdrawals are used for qualified higher-education expenses.
Marketing agency VML, headquartered in Kansas City, offers employees the option of directing a portion of their paycheck to a 529 account. Tosha Turner (pictured above with her husband Marcus and children), 43, director of finance, is socking away cash each month to help cover college expenses for her 8-year-old twins Lyric and Lincoln. The automatic saving plan is both easy and effective, says Turner. “This takes the onus off me, and we’re definitely making more progress,” she says.
From just $107.88 $24.99 for Kiplinger Personal Finance
Be a smarter, better informed investor.
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
If your company doesn’t kick in money to match your investments, make sure that the plan offered is as good as one that you could get on your own. For example, some employer-sponsored plans may limit you to 529s offered by certain states (forcing you to forgo tax breaks if you live across state lines), or they may carry higher fees or be a poor fit for your investment style. Compare options at www.savingforcollege.com.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

-
Dow Trims Its Loss to 498 Points: Stock Market TodayMarkets are wondering more and more about returns on the enormous amounts of capital hyperscalers are investing in AI.
-
5 Mark Cuban Quotes Every Retiree Should Live ByThe billionaire businessman and Shark Tank alum has some advice that may surprise you.
-
I Want to Help Pay for My Grandkids' College. Should I Make a Lump-Sum 529 Plan Contribution or Spread Funds out Through the Years?We asked a college savings professional and a financial planning expert for their advice.
-
Amazon Resale: Where Amazon Prime Returns Become Your Online BargainsFeature Amazon Resale products may have some imperfections, but that often leads to wildly discounted prices.
-
How Intrafamily Loans Can Bridge the Education Funding GapTo avoid triggering federal gift taxes, a family member can lend a student money for education at IRS-set interest rates. Here's what to keep in mind.
-
How an Irrevocable Trust Could Pay for EducationAn education trust can be set up for one person or multiple people, and the trust maker decides how the money should be used and at what age.
-
UTMA: A Flexible Alternative for Education Expenses and MoreThis custodial account can be used to pay for anything once the beneficiary is considered an adult in their state. There are some considerations, though.
-
Coverdell Education Savings Accounts: A Deep DiveWhile there are some limitations on income and contributions, as well as other restrictions, a Coverdell can be a bit more flexible than a 529 plan.
-
529 Plans: A Powerful Way to Tackle Rising Education CostsContributions to 529 plans grow tax-free and are not taxed when they are used to pay for qualified educational expenses for the beneficiary.
-
Roth IRA Contribution Limits for 2026Roth IRAs Roth IRAs allow you to save for retirement with after-tax dollars while you're working, and then withdraw those contributions and earnings tax-free when you retire. Here's a look at 2026 limits and income-based phaseouts.