FTC: Intuit TurboTax Free Filing Ads Are Deceptive

The Federal Trade Commission (FTC) says Intuit TurboTax must change misleading free tax filing advertising.

the word disclaimer spelled out in different cut out colors
(Image credit: Getty Images)

Did you happen to see a new TurboTax advertisement showing a fictional connoisseur of free products named Marcus learning about the TurboTax free edition? In the ad, Marcus, who loves "anything that's free," reads a disclaimer to confirm whether he can file his taxes 100% free using TurboTax software. This ad comes as Intuit, maker of TurboTax, has been accused of deceptive advertising practices by the Federal Trade Commission (FTC).

In an opinion and final order issued Monday, the FTC found that Intuit misled consumers with "free" tax products and services that many people were not eligible for. The Commission found this to violate the FTC Act, which prohibits deceptive acts and practices. The final order requires Intuit to stop making deceptive claims.

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Kelley R. Taylor
Senior Tax Editor, Kiplinger.com

As the senior tax editor at Kiplinger.com, Kelley R. Taylor simplifies federal and state tax information, news, and developments to help empower readers. Kelley has over two decades of experience advising on and covering education, law, finance, and tax as a corporate attorney and business journalist.