Start an Online Business on the Cheap

Have a big idea, but little cash? No problem. Starting an online business is more achievable than ever.

A person looks at charts
(Image credit: Getty Images)

Starting an online business can be attractive to budding entrepreneurs, especially as it means lower start-up costs and a broader reach compared to a traditional brick-and-mortar retail operation. Needing additional income during this time of higher housing, food and transportation costs could be added motivation to finally jump into business for yourself.

Not only is it possible to succeed in creating an online business, but it can be done for little start-up capital, said Steve Strauss, founder of Strauss sold one of his businesses,, a site that helps people become entrepreneurs, to billionaire Mark Cuban and Zen Business in 2021.

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Deborah Yao
Contributing Writer,

Deborah Yao is an award-winning journalist, editor, and personal finance columnist who has held editorial roles at Kiplinger, The Wharton School, Amazon, The Associated Press, S&P Global (SNL Kagan) and MarketWatch. She specializes in writing and editing articles on finance and technology, with particular expertise in the areas of stock analysis, monetary policy, fintech, blockchain, macroeconomics, financial planning, taxes, among others. She has been published in The New York Times, USA Today, CBS News, ABC News, Wharton Magazine, and many other news outlets.