Walmart Ups Augmented Reality as Part of Digital Push

The ability to “see” what a TV looks like in your home is part of an enhanced digital shopping experience designed to compete with Amazon.com

Shopper holds mobile showing Walmart virtual waiting line
(Image credit: Courtesy Walmart)

Walmart.com and its subscription service Walmart+ are keeping the focus online as holiday shopping season gets underway.

One key new feature gives shoppers the ability to stand in line virtually for a chance to buy a hot new product during Black Friday and other holiday-oriented sales events. While you’re in that virtual queue, you can still go off and shop for other products while still holding your spot for whatever in-demand toy, game, gaming device, tablet, or TV you simply must get your hands on.

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Bob Niedt
Contributor

Bob was Senior Editor at Kiplinger.com for seven years and is now a contributor to the website. He has more than 40 years of experience in online, print and visual journalism. Bob has worked as an award-winning writer and editor in the Washington, D.C., market as well as at news organizations in New York, Michigan and California. Bob joined Kiplinger in 2016, bringing a wealth of expertise covering retail, entertainment, and money-saving trends and topics. He was one of the first journalists at a daily news organization to aggressively cover retail as a specialty and has been lauded in the retail industry for his expertise. Bob has also been an adjunct and associate professor of print, online and visual journalism at Syracuse University and Ithaca College. He has a master’s degree from Syracuse University’s S.I. Newhouse School of Public Communications and a bachelor’s degree in communications and theater from Hope College.