Is Private Insurance the ‘New Kid on the Block’?

For businesses worried about covering themselves for enterprise risks that are unexpected or even unthinkable, Private Insurance can offer some protection, along with a possible investment opportunity.

A businessman holds an umbrella.
(Image credit: Getty Images)

Private Insurance. Have you heard of it? Chances are this is a new concept to you, but as a business owner in 2021, it is one well worth exploring.

Private Insurance is a marketing term describing an exclusive program that allows a closely held business to purchase insurance policies for specific losses associated with enterprise (business) risk. By offering businesses the opportunity to direct-procure insurance through an already established insurance structure, and not through the traditional insurance avenue, private insurance delivers a transparent turn-key access into the alternative risk transfer space.

What Kinds of Risks Can You Insure?

Enterprise risk is quite a popular subject at the moment. These are the low-probability, but high-severity exposures that are now top of mind as the country still adjusts to the economic side-effects of these unprecedented times. The age of COVID-19 has increased the hazards for such enterprise risk. Businesses across the country are seeking to transfer this traditionally self-retained risk to a third-party insurer.

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Private Insurance allows a business to direct-procure enterprise risk coverage for loss of net income due to a variety of unfortunate events — such as loss of key personnel, loss of a key customer, loss of a key supplier, and more.

The options for businesses are to transfer this risk by purchasing insurance from a traditional insurance carrier or to seek insurance through alternative means. The latter is often popular when a company feels alternative insurance has superior risk management systems affording them the capacity to outperform the black hole of traditional insurance.

Moreover, Private Insurance offers even more than an insurance policy; it can become a tremendously valuable investment opportunity.

How Does Private Insurance Work?

As with most insurance transactions, a business purchases insurance from an insurance carrier, and that insurance carrier binds the risk, issues policies back to the business, and then reinsures a portion of that risk to a reinsurance carrier — insurance for insurance. However, in Private Insurance, 100% of the premium earned through the sale of policies gets ceded to the reinsurance carrier. That carrier allows investors, who are designated by the business purchasing the policies an investment opportunity connected to the performance of the reinsurance carrier.

Here is the key: The reinsurance company has individual funds that rise and fall with claims experienced over the course of multiple policy-periods. Any dollars not used to pay claims or underwriting expenses are deposited into these policy-linked accounts to participate in the funding of individual policy-linked claims.

With good claims experience, these accounts have the potential for tremendous growth over time. When the business no longer purchases these policies, the investor has the sole-benefit of the assets that have accumulated in these policy-linked accounts.

The Bottom Line

At a high level, Private Insurance is a robust and proprietary transaction whereby a business direct-procures insurance, the reinsurance carrier distributes this risk among hundreds of insureds throughout the country, and the investors benefit from the underwriting profit of the reinsurance carrier. This structure not only protects you in the present, but it can also secure your future.

In a world full of more uncertainties than ever, one thing is certain: Private Insurance is the way of the future.


This article was written by and presents the views of our contributing adviser, not the Kiplinger editorial staff. You can check adviser records with the SEC or with FINRA.

Jeffrey M. Verdon, Esq.
Lead Asset Protection and Integrated Estate Planning Partner, Falcon Rappaport & Berkman

Jeffrey M. Verdon, Esq. is the lead asset protection and tax partner at the national full-service law firm of Falcon Rappaport & Berkman. With more than 30 years of experience in designing and implementing integrated estate planning and asset protection structures, Mr. Verdon serves affluent families and successful business owners in solving their most complex and vexing estate tax, income tax, and asset protection goals and objectives. Over the past four years, he has contributed 25 articles to the Kiplinger Building Wealth online platform.