What Can Small Business Owners Learn From Amazon?

Small businesses’ concerns aside, Amazon’s business principles — a focus on customer service, relationship building and use of data — are great examples for small companies to follow.

A small business owner stands at the counter of a café, looking thoughtful.
(Image credit: Getty Images)

Is Amazon a menace to small businesses? It depends on who you ask. A report from the House Judiciary Committee accused the company of unfairly "disadvantag[ing] competitors" and holding a "monopoly power over many small- and medium-sized businesses" — claims the company has sought vigorously to refute.

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John Winner, CEO
CEO, Kizen

John Winner is a six-time founder and the founder and CEO of Kizen, the first no-code, enterprise-grade CRM and operations platform. Kizen enables businesses of all sizes to build and implement custom software, benefit from intelligent automation, receive real-time personalized insights, and unleash their full potential. For the past 20 years, John’s work has focused on the intersection of technology and humanity. In his free time, John mentors entrepreneurs at the University of Texas at Austin and thinks a lot about how to help humanity create more joy. John has written and contributed for publications including HR Daily Advisor, Employee Benefit News, and Sales and Marketing Management.