Many secondary retail sites, from PriceGrabber.com to DealTaker.com, earn money for sending traffic and sales to respective retailers. And while that revenue model isn't a secret, most Web sites don't go around advertising it.
That is, until Web marketers Frank DeBlasi and Tom Cangley teamed up to turn shoppers into revenue-sharing partners for the launch of their new Web site.
Hoopla Doopla promises users discounts and more than half of the commission the site makes on your purchases. To qualify for the cash-back deal, users must sign up for a free account and use Hoopla Doopla as the entry to a retailer's site.
Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
The terms offered from retailers vary, but these details are disclosed and range from nearly 10% cash back for shopping at 1-800-Pet-Meds to a piddly 1% cash back for shopping at the Apple Store.
Is this for real? Yes. Member-shoppers are paid their share every quarter, and the money is considered earnings under the tax law. You can find more details on the site's FAQs page.
It's a competitive field, Kiplinger's Cameron Huddleston may indeed be adding this one to her list of 20 Top Sites to Find a Bargain. We'll have to see.
What's your take?
-
Four Surprising Signs You’ll Never Retire (and How to Fix Them)Gearing up to retire? If any of these four signs ring true, you may want to make some changes before you do.
-
Stocks Rise After Trump-Powell Fed Tour: Stock Market TodayNvidia hit a new all-time high intraday, but another renowned semiconductor name and some less iconic stocks were bigger movers Friday.
-
Alabama Tax-Free Weekend 2025Tax Holiday Here’s everything you need to know about the 2025 back-to-school Alabama sales tax holiday.
-
Five Reasons You Shouldn't Shop on Amazon Prime DaySmart Buying Is Amazon Prime Day still a good deal? We'll break it down.
-
Five Ways to Save on Vacation Rental PropertiesTravel Use these strategies to pay less for an apartment, condo or house when you travel.
-
How to Avoid Annoying Hotel Fees: Per Person, Parking and MoreTravel Here's how to avoid extra charges and make sure you don't get stuck paying for amenities that you don't use.
-
Best Cash Back Credit Cards of 2025Credit Cards If you're searching for a credit card that rewards you for everyday purchases, we've chosen the best.
-
How to Spend $1,000: Find Cheap (or Free) Online Courses to Build Career SkillsSmart Buying There's a huge array of skill-building online courses that can level up your career for under $1,000.
-
MoviePass is Relaunching. Should You Sign Up?Smart Buying The subscription discount movie card company has a checkered past and an army of disillusioned former cardholders. If you want to try the reboot, you’ll need to hurry.
-
HBO Max Is Offering Huge DiscountsSmart Buying Looking for a streaming service deal? Warner Bros. Discovery is cutting the price of HBO Max.
