The High Cost of Market Timing
Avoid stock market survivalism and ignore fear-mongering investing noise.

"The way of fools seems right to them, but the wise listen to advice." - Proverbs 12:15
Advice—professional or otherwise—has not been in short supply as the first 28 trading days of 2016 represented the worst start for the equity markets in any calendar year in history, notwithstanding the recent retracement. But some of this advice is starting to sound like what's been dispensed by financial-survivalist newsletters for years, calling for investors to take drastic action in the belief that what we're experiencing is more than just a garden-variety correction or bear market. This "advice" usually doesn't account for investors' age, experience, risk tolerance or time horizon and has the potential to do serious damage to long-term objectives.
In 1998, I met with a prospective client who was proud of having what he thought was a great track record in timing the market. "I sold everything a week before the Crash of '87," he boasted. "I saved myself a loss of more than 25% on Black Monday!"

Sign up for Kiplinger’s Free E-Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
"That's great," I said. "When did you get back in?"
He looked embarrassed. "Oh, I haven't," he said. "That's what I called you for."
Now by that time, the Dow Jones industrial average had already reached 7,000, whereas he had sold when it was barely above 2,000. In effect, he gave up what would have been about 250% of potential upside in exchange for avoiding a temporary 25% drop in value, which in his case would have been recouped in barely over a year. (It's worth noting, though, that I think we can all agree it's highly unlikely that anyone getting out of the market today is at risk of missing out on a return of that magnitude over the next decade.)
Put another way, he gave up ten times what he "saved."
And that's the dilemma. For the long-term investor, selling to avoid a potential loss is only half a decision. And for that decision to ultimately be a successful one, assets need to be reinvested at a point in time when things appear to be even more dire (with the market therefore lower) than when they were sold. The reason that's such a difficult thing for most investors to do is that a market drop after liquidation positively reinforces the idea that selling was, in fact, a "good" decision. It becomes that much harder, emotionally, to get back in, especially when the news media will almost certainly be portraying market events in even more apocalyptic terms when the market is lower.
Let's be clear though: There are times when waiting on the sidelines is the appropriate thing to do, but these are exceedingly rare. For example, look at the subprime meltdown and the accompanying collapse of financial institutions that had been around for over a century. Consider also the "dot.bomb" tech crash of 2000, prior to which Standard & Poor's 500-stock index traded for more than 50 times earnings (and the NASDAQ 100 lived up to its name with a 100 price-earnings ratio). Both cases resulted in 50% drawdowns. These were proverbial "100-year floods" that occurred less than a decade apart—and are probably responsible for adding to investor fears and susceptibility to bad advice, which is known as "recency bias," in investor psychology terms.
Now is not one of those times. The fact remains that, since 1928, a bear market (a drop of 20% or more) has occurred every 3.5 years, on average, and a correction (a drop of at least 10%) every other year, on average. For a long-term investor, proper diversification among asset classes and other sensible strategies to manage volatility can potentially reduce downside during these inevitable events. But the attempt to remain completely unscathed can be costly.
In the words of legendary money manager Peter Lynch, "Far more money has been lost by investors preparing for corrections, or trying to anticipate corrections, than has been lost in corrections themselves."
Andre Korogodon is a Registered Principal at Cantella & Co., Inc., member of FINRA/SIPC, with the Series 86/87 registered Research Analyst designation.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

Andre Korogodon is a Registered Principal at Cantella & Co., Inc., and is a graduate of the Wharton School of Business. He has the Series 86/87 registered Research Analyst designation and has been helping investors construct portfolios in accordance with their individual objectives for over 30 years. Securities offered through Cantella & Co., Inc., member FINRA/SIPC.
-
Higher Summer Costs: Tariffs Fuel Inflation in June
Tariffs Your summer holiday just got more expensive, and tariffs are partially to blame, economists say.
-
Don’t Miss Alabama Tax-Free Weekend 2025
Tax Holiday Ready to save? Here’s everything you need to know about the 2025 back-to-school Alabama sales tax holiday.
-
New SALT Cap Deduction: Unlock Massive Tax Savings with Non-Grantor Trusts
The One Big Beautiful Bill Act's increase of the state and local tax (SALT) deduction cap creates an opportunity to use multiple non-grantor trusts to maximize deductions and enhance estate planning.
-
Know Your ABDs? A Beginner's Guide to Medicare Basics
Medicare is an alphabet soup — and the rules can be just as confusing as the terminology. Conquer the system with this beginner's guide to Parts A, B and D.
-
I'm an Investment Adviser: Why Playing Defense Can Win the Investing Game
Chasing large returns through gold and other alternative investments might be thrilling, but playing defensive 'small ball' with your investments can be a winning formula.
-
Five Big Beautiful Bill Changes and How Wealthy Retirees Can Benefit
Here's how wealthy retirees can plan for the changes in the new tax legislation, including what it means for tax rates, the SALT cap, charitable giving, estate taxes and other deductions and credits.
-
Portfolio Manager Busts Five Myths About International Investing
These common misconceptions lead many investors to overlook international markets, but embracing global diversification can enhance portfolio resilience and unlock long-term growth.
-
I'm a Financial Planner: Here Are Five Smart Moves for DIY Investors
You'll go further as a DIY investor with a solid game plan. Here are five tips to help you put together a strategy you can rely on over the years to come.
-
Neglecting Car Maintenance Could Cost You More Than a Repair, Especially in the Summer
Worn, underinflated tires and other degraded car parts can fail in extreme heat, causing accidents. If your employer is ignoring needed repairs on company cars, there's something employees can do.
-
'Drivers License': A Wealth Strategist Helps Gen Z Hit the Road
From student loan debt to a changing job market, this generation has some potholes to navigate. But with those challenges come opportunities.