A Shortcut to Your Dream Job

No degree? No experience? No problem.

After considerable exploration, one of my clients, “Adam Michaels,” discovered his dream job: marketing executive for a prestigious video-game company. That would be a pretty lofty goal for anyone in any market , but it’s especially challenging amid America’s “jobless recovery.” And, oh, Adam also has two teeny impediments: He's never had a job in marketing, and he hasn’t taken even one course in the field.

Yet I’m optimistic that Adam can land a launch-pad job toward a career as a video-game marketing executive. Why? Is he a self-employed genius who has demonstrated how to turn a product such as a Pet Rock into a zillion seller? No, he's never marketed anything, including himself. Is he a BA/MBA from Harvard? No, he’s an undergraduate at a second-tier public university.

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Marty Nemko
Contributing Columnist, Kiplinger.com