Technology, Recession Changing Marketing Forever

Companies have more ways than ever to reach customers.

In the marketing and advertising world, new technology is sparking a revolution. The ability to reach customers anytime, anywhere, and to target only the most promising prospects is altering how would-be sellers and buyers interact.

Those forces are reshaping the $600-billion-plus industries. And it’s affecting companies of all kinds, posing challenges and offering new opportunities.

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Associate Editor, The Kiplinger Letter