Letter From The Senior Digital Editor: Let's Talk About Taylor Swift and Beyonce's Economic Impact

It's Taylor Swift and Beyonce's economy and we're just living in it.

Beyonce and Taylor Swift pose together at the premiere of Swift's "Eras Tour" concert movie.
(Image credit: Getty Images)

How will we reclaim fun and community in a post-pandemic world? How do we encourage Americans to travel domestically and help local economies when Cinque Terre looks so nice on Instagram? How are we going to get people back in movie theaters? And what songs are we going to sing in the car to motivate us when we have to return to commuting?

It's them, hi, they're the solution, it's them. 

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Alexandra Svokos
Senior Digital Editor

Alexandra Svokos is the senior digital editor of Kiplinger. She holds an MBA from NYU Stern in finance and management and a BA in economics and creative writing from Columbia University. Alexandra has a decade of experience in journalism, specializing in online newsrooms. She previously served as the senior editor of digital for ABC News, where she directed daily news coverage across topics through major events of the early 2020s for the network's website. Before that, she pioneered politics and election coverage for Elite Daily and went on to serve as the senior news editor for that group. 


Alexandra was recognized with an "Up & Comer" award at the 2018 Folio: Top Women in Media awards, and she was asked twice by the Nieman Journalism Lab to contribute to their annual journalism predictions feature. She has also been asked to speak on panels and give presentations on the future of media, including by the Center for Communication and Twipe.