Network With the Help of LinkedIn

(Image credit: Copyright: Denys Prykhodov, Russia Simferopol)

published 4 April 2017

Mark Stein ended up in a tough spot last year, just before turning 58. A change in management at the firm he worked at in Connecticut meant he needed to find a new job—and soon. Stein checked job boards, called friends and sent résumés. Then he focused on another tactic: fixing up his LinkedIn profile that he had set up years ago, and using it aggressively.

Out went Stein’s dated photo, showing him in a casual shirt, replaced by one with him in a suit and tie. He rewrote his summary to describe his skills as a communications professional, replacing a rambling paragraph listing former jobs and personal interests.

Stein made LinkedIn part of his daily job search routine. He set criteria for notification of job openings and used his connections to learn more about those openings. For one posting, he realized his network included a former colleague, who once worked with a manager at the think tank Stein was applying to. Stein reached out. “I asked, ‘What would it take to make me stand out?’ ” The former colleague gave him useful advice and offered to contact the manager. Stein tailored his application accordingly. He got the job.

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It’s not just job ads that have gone online. Networking has gone virtual, too. And LinkedIn, a website that calls itself the world’s largest professional network, is a key tool. Like other social media platforms, you create a profile and connect with other users. You can job search, find former colleagues, follow companies, or join industry and business groups. About 21% of LinkedIn users are ages 50 to 64, and another 8% are 65 and older, according to Pew Research Center. For an idea of just how big a deal LinkedIn is, this past December Microsoft acquired it for about $26 billion.

If you’re actively looking for a new job, you can’t just set up a LinkedIn account and sit back. Instead, like Stein, sharpen your strategy for using it. Say you’ve been a marketing professional for 30 years. You could spiff up your profile to show that you are interested in social media and innovation, on top of industry trends and current with your online training. “It’s totally how you spin it,” says Kerry Hannon, AARP’s jobs expert.

After signing up for an account at LinkedIn.com, fill out the fields listing your experience and education. For inspiration, find examples of profiles you like. Take LinkedIn’s free online tutorials. Skip overused buzzwords, such as “passionate” and “specialized.” And don’t confuse it with Facebook. “LinkedIn is strictly professional,” says Lori Russo, president of Stanton Communications, in Washington, D.C.

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Mary Kane is a financial writer and editor who has specialized in covering fringe financial services, such as payday loans and prepaid debit cards. She has written or edited for Reuters, the Washington Post, BillMoyers.com, MSNBC, Scripps Media Center, and more. She also was an Alicia Patterson Fellow, focusing on consumer finance and financial literacy, and a national correspondent for Newhouse Newspapers in Washington, DC. She covered the subprime mortgage crisis for the pathbreaking online site The Washington Independent, and later served as its editor. She is a two-time winner of the Excellence in Financial Journalism Awards sponsored by the New York State Society of Certified Public Accountants. She also is an adjunct professor at Johns Hopkins University, where she teaches a course on journalism and publishing in the digital age. She came to Kiplinger in March 2017.