How to Buy a Diamond Online for Less

Shop on the Web to get the right ring for your budget.

Deal experts say that the best time to buy jewelry is after Valentine’s Day, when prices drop as demand wanes. But your sweetheart might not be too impressed with an IOU on February 14, especially if you pop the question without a ring. So how does a money-savvy shopper get a good price on a diamond before Valentine’s Day? By looking online.

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Cameron Huddleston
Former Online Editor,

Award-winning journalist, speaker, family finance expert, and author of Mom and Dad, We Need to Talk.

Cameron Huddleston wrote the daily "Kip Tips" column for She joined Kiplinger in 2001 after graduating from American University with an MA in economic journalism.