How to Motivate Workers to Save More for Retirement

Strategies to encourage employees to build a brighter future.

Suzanne Shu, an associate professor of marketing at UCLA, has done extensive research into why we save—and why we don’t. While studying for her PhD at the University of Chicago, she worked closely with Richard Thaler, who won the 2017 Nobel Memorial Prize in Economic Sciences for his pioneering research in behavioral economics.

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