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It's not the best stock-picking strategy, but research shows that shares of the companies with the most-popular ads during the big game get a bump.
Stockholders do have some reason to be concerned over delinquent junk mortgages. But it's hard to see how the subprime problems will contaminate large swaths of the economy.
Want to beat the market? Academic work for decades has pointed the way: Invest in value stocks — stocks that are cheap relative to their earnings, cash flow or assets.
Since 1940, value...
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