Impact Investing in the Era of Black Lives Matter
How we choose to invest our money and even which banks we park it in can help bring about social change. You might not think you, as an individual, can make a difference – but you can.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Delivered daily
Kiplinger Today
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more delivered daily. Smart money moves start here.
Sent five days a week
Kiplinger A Step Ahead
Get practical help to make better financial decisions in your everyday life, from spending to savings on top deals.
Delivered daily
Kiplinger Closing Bell
Get today's biggest financial and investing headlines delivered to your inbox every day the U.S. stock market is open.
Sent twice a week
Kiplinger Adviser Intel
Financial pros across the country share best practices and fresh tactics to preserve and grow your wealth.
Delivered weekly
Kiplinger Tax Tips
Trim your federal and state tax bills with practical tax-planning and tax-cutting strategies.
Sent twice a week
Kiplinger Retirement Tips
Your twice-a-week guide to planning and enjoying a financially secure and richly rewarding retirement
Sent bimonthly.
Kiplinger Adviser Angle
Insights for advisers, wealth managers and other financial professionals.
Sent twice a week
Kiplinger Investing Weekly
Your twice-a-week roundup of promising stocks, funds, companies and industries you should consider, ones you should avoid, and why.
Sent weekly for six weeks
Kiplinger Invest for Retirement
Your step-by-step six-part series on how to invest for retirement, from devising a successful strategy to exactly which investments to choose.
Both Black Lives Matter and COVID have made more Americans aware of our society’s major racial disparities. In fact, since COVID’s start, investors have become considerably more interested in making impact investments that will benefit people of color. But that begs the question: Can the sustainable/impact investing movement have any impact on societal discrimination?
Surprisingly, the answer is yes. Thanks to community impact investing, untold millions of dollars have flowed into lower-income communities that have been excluded from traditional financing. And thanks to shareholder initiatives, many publicly traded companies have taken steps to hire, retain and promote more African Americans.
Boosting Workforce Diversity through Shareholder Engagement
The lack of African Americans in corporate management is seen most clearly at the senior level. Today only four of the Fortune 500 companies’ CEOs are African American, and likewise African Americans are woefully underrepresented on corporate boards of directors.
From just $107.88 $24.99 for Kiplinger Personal Finance
Become a smarter, better informed investor. Subscribe from just $107.88 $24.99, plus get up to 4 Special Issues
Sign up for Kiplinger’s Free Newsletters
Profit and prosper with the best of expert advice on investing, taxes, retirement, personal finance and more - straight to your e-mail.
Profit and prosper with the best of expert advice - straight to your e-mail.
Shareholder engagement can foster workforce inclusion by convincing companies to release data publicly on employment diversity, and particularly on race and ethnicity. An even greater impact may come from tying CEO compensation to the achievement of specific diversity goals. According to a leading executive compensation firm, only about 78 of the 3,000 largest publicly traded U.S. companies currently tie executive pay to increasing workforce diversity. The number of companies that publicly release data on hiring, retention and promotion of underrepresented groups is also inadequate.
In 2020 and 2021, institutional shareholder engagement on CEO, workforce and board diversity has increased dramatically. These large shareholders meet with senior management to discuss measures to increase diversity. If management is not willing to take steps forward, these institutional shareholders can vote against management’s board members and/or force a proxy vote on releasing company workforce diversity data. A number of the efforts on releasing race and ethnicity data have been successful.
As an added bonus shareholder engagement on diversity may even benefit companies’ bottom lines: There is strong evidence that a more diverse workforce can lead to higher corporate profitability.
What Can You Do as an Individual Investor to Help?
What role do individual sustainable investors play in holding companies more accountable for their hiring practices? When you own shares in a mutual fund company, the company has the right to vote your shares in proxy votes. And it is sustainable mutual fund companies that most reliably will lobby management on diversity issues, and if necessary, initiate a shareholder campaign and proxy vote for greater diversity. (Note investors in individual stocks can vote their shares when these diversity issues come to a proxy vote.)
With the dramatic increase in interest in ESG investing, many fund companies are jumping on the sustainability bandwagon without doing any shareholder engagement or having much of a commitment to sustainability. So it is particularly important to consider an allocation in one of the sustainable mutual funds that has a strong record of shareholder engagement or to work with a financial adviser knowledgeable about these issues.
Community Impact Investing Makes a Difference
Impact investors provide greater opportunities to lower-income individuals throughout the U.S., whether in Appalachia or our inner cities. Unquestionably, community impact investing has a particularly important impact on helping African American communities. Community impact investing is how individual investors can have the greatest possible societal impact.
Community impact investing focuses on affordable housing, community development and financing small community businesses. Beyond the positive impact of these projects themselves, thousands of jobs are created in these communities.
There are impact investing firms that allow individual investors to get involved with community impact investing. Through their funds, as an example, money is lent to not-for-profit community organizations and social enterprises that typically have not been provided access to traditional financing. A good example is a local community group that focuses on making loans to small-scale entrepreneurs of color, perhaps someone who has been a cleaning person or a child care provider for years.
The person may want to open their own child care or cleaning business but lacks the capital. They may also need some technical assistance getting the loan and opening the business. Who could argue with providing budding entrepreneurs with an opportunity to “pull themselves up by their bootstraps,” as the old expression goes.
What Can You Do to Take Part?
Individual investors can purchase these social impact investing bonds through their financial adviser, in most brokerage accounts or in some cases online for as little as $20. Like investing in a certificate of deposit (CD), you should plan to keep the bond until it matures; you can choose terms of one to up to 10 years. These bonds would nicely diversify almost every fixed income portfolio.
The Bank You Choose Can Make a Difference, Too
You can also make your cash an impact asset. For instance, you can choose a bank that channels many of its loans into low-income communities. One option is the Self-Help Credit Union, and since it is a credit union, most of their products are FDIC insured. Oftentimes the rates are quite attractive.
Another approach is to find a community development bank in your state. For example, you can use the search function at the National Community Investment Fund to find one, http://ncif.org/.
Whether it is investing for community impact, choosing a bank or buying a sustainable fund, retail investors can help make a more just and diverse society. In fact, the more sustainable and impact investors there are, the greater the positive impact there will be.
Sandbox Financial Partners, LLC, is a registered investment adviser. This article is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any action with respect to your portfolio. If you have any questions, please contact the firm at info@sandboxfp.com or 301-214-4190.
Profit and prosper with the best of Kiplinger's advice on investing, taxes, retirement, personal finance and much more. Delivered daily. Enter your email in the box and click Sign Me Up.

William Bruno has helped clients with financial planning and asset management for more than 15 years. He is now a Vice President at Sandbox Financial Partners, a boutique financial advisory firm based in Bethesda, MD. During his work as a financial adviser he has published articles on sustainable and impact investing and served on the Committee on Sustainable Investing of the Episcopal Diocese of Washington, D.C. Mr. Bruno's prior career was in public policy and government.
-
Ask the Tax Editor: Federal Income Tax DeductionsAsk the Editor In this week's Ask the Editor Q&A, Joy Taylor answers questions on federal income tax deductions
-
States With No-Fault Car Insurance Laws (and How No-Fault Car Insurance Works)A breakdown of the confusing rules around no-fault car insurance in every state where it exists.
-
7 Frugal Habits to Keep Even When You're RichSome frugal habits are worth it, no matter what tax bracket you're in.
-
For the 2% Club, the Guardrails Approach and the 4% Rule Do Not Work: Here's What Works InsteadFor retirees with a pension, traditional withdrawal rules could be too restrictive. You need a tailored income plan that is much more flexible and realistic.
-
Retiring Next Year? Now Is the Time to Start Designing What Your Retirement Will Look LikeThis is when you should be shifting your focus from growing your portfolio to designing an income and tax strategy that aligns your resources with your purpose.
-
I'm a Financial Planner: This Layered Approach for Your Retirement Money Can Help Lower Your StressTo be confident about retirement, consider building a safety net by dividing assets into distinct layers and establishing a regular review process. Here's how.
-
The 4 Estate Planning Documents Every High-Net-Worth Family Needs (Not Just a Will)The key to successful estate planning for HNW families isn't just drafting these four documents, but ensuring they're current and immediately accessible.
-
Love and Legacy: What Couples Rarely Talk About (But Should)Couples who talk openly about finances, including estate planning, are more likely to head into retirement joyfully. How can you get the conversation going?
-
How to Get the Fair Value for Your Shares When You Are in the Minority Vote on a Sale of Substantially All Corporate AssetsWhen a sale of substantially all corporate assets is approved by majority vote, shareholders on the losing side of the vote should understand their rights.
-
How to Add a Pet Trust to Your Estate Plan: Don't Leave Your Best Friend to ChanceAdding a pet trust to your estate plan can ensure your pets are properly looked after when you're no longer able to care for them. This is how to go about it.
-
Want to Avoid Leaving Chaos in Your Wake? Don't Leave Behind an Outdated Estate PlanAn outdated or incomplete estate plan could cause confusion for those handling your affairs at a difficult time. This guide highlights what to update and when.