Advertisement Different types of investors seek different types of stocks, and each investor’s criteria for picking winners are different. For instance, our Practical Investing columnist Kathy Kristof considers six key factors –- price versus earnings, growth, dividends, cash flow, industry trends and governance -- when she picks stocks. In our How to Be a Better Stock Investor resource, senior editor Anne Kates Smith advises readers how to “dig into the financial nitty-gritty” when picking stocks. And she explains how to gauge a stock’s price relative to key measures in specific industries. Using our free Stock Screener powered by Zacks.com, search for and compare stocks and equities that best reflect the factors most important to you and your portfolio. To save your custom stock screens, sign up for a Zacks premium account.