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9 Tech Stocks With Must-Win 2018 Holiday Season Launches

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November and December typically are important months for many gadget-focused tech stocks. But the 2018 holiday shopping season will prove especially critical. Not only is this the time when consumers go on a gift-buying spree, but many technology companies are getting bludgeoned in a sector-wide rout that’s leading the whole market lower.

The good news? The economy and consumers are fine. A poll by advertising-tech firm OpenX shows that Americans broadly plan to spend more on gifts this holiday season (an average of $819) compared to last, and 37% of people expect to buy something tech-related. That could reshape the tech landscape in numerous ways. For instance, Alphabet’s (GOOGL) Google division closed the gap with Amazon.com (AMZN) last year by moving some 6.8 million Google Home smart speakers during that crucial three-month period.

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Here are nine tech stocks that are putting together key product releases for the 2018 holiday season. Some of these will be a continuation of a battle among giants for market share. Some will be make-or-break releases for struggling companies.

SEE ALSO: 7 Stocks to Buy for a Holiday Season Boost

Data is as of Nov. 19, 2018.

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