10 Stocks That Refuse to Die

Year company was founded: 1882 (ExxonMobil merger was in 1999)

52-week high: $86.42

52-week low: $66.80

Consecutive years of dividend increases: 13

Yield: 2.8%

Beta: 0.50

ExxonMobil may have ceded its claim as the world’s most valuable company to Apple (AAPL), but the energy giant has something Apple doesn’t: a corporate history spanning more than a century and a reputation for safety befitting a stock with a market value of $400 billion. Plus, it is one of just four companies with a perfect, AAA credit rating from Standard & Poor’s.

Exxon is not without some challenges. The company has cut back its refining business, for example, as demand for oil in developed countries shrinks. Another hurdle is a huge stake in North American natural gas production at a time when a glut has pushed gas prices to ten-year lows. And opportunities for energy production growth overall are limited.

But the company’s functional and geographical diversity, along with deep pockets and extensive expertise, give it unparalleled muscle to compete globally. Analysts at International Strategy & Investment call the company’s balance sheet a “fortress,” strengthened with $13 billion in cash. Exxon has a long policy of returning cash to investors via share buybacks and dividends, and analysts speculate that Exxon is poised to boost the dividend significantly.

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Year company was founded: 1856 (as Minneapolis Milling Company)

52-week high: $40.73

52-week low: $34.15

Consecutive years of dividend increases: 29

Yield: 3.2%

Beta: 0.18

The brands of consumer food giant General Mills are strong enough to withstand competitive pressures from cheaper generic brands. Is there really any substitute for Cheerios? Other brands include Lucky Charms, Progresso soups, Green Giant vegetables and Betty Crocker baking mixes. A weak economy and high commodity prices are challenges. A slightly muted outlook for the fiscal year that ends May 2013 in part reflects increased spending to shore up the company’s recently acquired Yoplait yogurt division, a laggard in the trendy Greek yogurt category. But General Mills is cutting costs elsewhere and using its formidable cash position to expand in faster-growing emerging markets and to finance dividends, share buybacks and acquisitions -- most recently a Brazilian food maker that is expected to more than double the company’s annual sales in Latin America, to nearly $1 billion.

Year company was founded: 1911 (as Computing-Tabulating Recording Company)

52-week high: $208.63

52-week low: $155.65

Consecutive years of dividend increases: 17

Yield: 1.8%

Beta: 0.66

Big Blue has been around for a century and knows how to weather economic storms. The company offers a wide range of computer hardware, software and services, making it a one-stop shop for many corporate information-technology departments. Cloud computing could challenge IBM’s high-end hardware business. But the company continues to innovate. It spent $6.3 billion on research last year and won more U.S. patents (6,180) than any other company.

Year company was founded: 1886

52-week high: $65.48

52-week low: $58.04

Consecutive years of dividend increases: 45

Yield: 3.7%

Beta: 0.53

A slew of recent product recalls at Johnson & Johnson has given investors headaches lately. But it’s probably nothing that a couple of Tylenol tablets and a dividend check can’t cure. Both the medical-devices unit and the consumer segment are well on the road to recovery, says Cowen and Co. analyst Ian Sanderson.

The prognosis for the company’s pharmaceuticals franchise is strong, with promising drugs coming to treat cancer, schizophrenia and hepatitis C. Sanderson sees J&J’s sales and earnings growth reaccelerating in 2013.

J&J’s financial condition is the picture of health, with $32 billion of cash in the till and easy access to debt (it’s one of those four companies with a triple-A credit rating) to pursue opportunistic acquisitions, buy back shares or raise the dividend. The distribution rate has climbed by one third over the past four years.

Year company was founded: 1949

52-week high: $56.07

52-week low: $43.48

Consecutive years of dividend increases: 36

Yield: 2.9%

Beta: 0.70

ADP is a bet on an improving economy and a rosier employment picture. The world’s largest provider of outsourced payroll services, it's another of the four triple-A-rated companies left standing. The annual dividend has grown from $1.16 per share in 2008 to a rate of $1.58 this year.

A recessionary relapse would be bad news for ADP. But employment numbers in the U.S. are trending up. And untapped markets among small and midsize businesses, as well as overseas, provide plenty of running room for ADP.

Year company was founded: 1886

52-week high: $76.94

52-week low: $62.19

Consecutive years of dividend increases: 23

Yield: 2.7%

Beta: 0.52

You can order a Coke almost anywhere. Coca-Cola Co. delivers its soft drinks, which also include Sprite, Fanta, Tab and Fresca, to thirsty consumers in some 200 countries. (Other brands include Minute Maid orange juice, Powerade energy drink and Dasani bottled water.) And the company is investing billions of dollars more in overseas markets (which account for 70% of sales), especially in China, Russia, Brazil and other big emerging markets.

Coke battled higher commodity prices last year but recently announced a plan to shave annual costs by $550 million to $650 million by the end of 2015. Analysts, on average, expect Coke to generate annualized earnings growth of nearly 8% over the next three to five years. Some, such as analyst Caroline Levy, at Credit Agricole Securities, think Coke can achieve a double-digit earnings growth rate over the long haul. The stock, at 18 times estimated earnings, isn’t cheap. But the bulls say that because of Coke’s steadiness, it deserves an even higher price-earnings ratio.

Year company was founded: 1940

52-week high: $100.25

52-week low: $79.76

Consecutive years of dividend increases: 36

Yield: 3.2%

Beta: 0.42

The golden arches continue to rise in emerging markets. But McDonald’s continues to gain market share even in the developed world, where restaurant demand is muted. The world’s number-one chain in total sales, McDonald’s enjoys huge economies of scale and wields significant bargaining clout with suppliers. According to Morningstar, McDonald’s restaurants, on average, generate about $2.7 million per year, easily trumping the fast-food industry average of just over $1 million per location. Nobody does fast food better.

Since 2007, McDonald’s has returned more than $27 billion to shareholders via share buybacks and dividends, funded by strong profits and refranchising activity (the latter involves selling corporate-owned stores to franchisees). The stock has served up tasty gains over the past ten years, returning 14.7% annualized, an average of nearly ten percentage points per year ahead of the S&P 500.

Year company was founded: 1847 (went public in 1881)

52-week high: $89.50

52-week low: $60.06

Consecutive years of dividend increases: 4

Yield: 3.7%

Beta: 0.87

You’ll find the shares of Philip Morris International tempting if you have no concerns about investing in tobacco. Consider this telling prediction, from Morningstar: By 2020, there will be 1.4 billion smokers globally, up from 1.3 billion today, even if the percentage of the population that smokes declines 1% annually. Not counting China and the U.S., the market share of Marlboro, PMI’s best-selling brand, rose to 9% last year. And Parliament, a luxury brand with a high profit margin, saw sales volume increase 12%. Midprice L&M has been gaining market share in the European Union since 2009 and is the second-largest brand there.

Unfortunately for smokers, cigarette price hikes are a frequent fact of life. But that pricing power helps PMI offset pockets of declining sales in Europe. And it contributes to the large profits that fund an aggressive stock-repurchase program and regular dividend increases, including a 20% boost in the payout rate last year.

Year company was founded: 1837

52-week high: $67.33

52-week low: $57.09

Consecutive years of dividend increases: 10

Yield: 3.8%

Beta: 0.45

Check your pantry or laundry room and you'll probably find this company's products lining the shelves. P&G has more brands generating at least $1 billion in annual sales -- including Tide, Duracell and Charmin -- than any other household-goods maker.

P&G hasn’t been immune to consumer belt-tightening in the U.S. and Europe and slower growth in emerging markets. As with many multinationals, currency swings have cut into revenues. The company recently warned that sales and profits for the fiscal year that ends in June 2013 would be less than previously expected. But P&G has responded with some belt-tightening of its own. The company is engineering a $10 billion, five-year cost-savings program aimed at plumping profit margins. And executives have vowed to focus on core markets and businesses, as well as on dreaming up the next game-changing product you don’t yet know you need.

Disappointing short-term projections have pushed the stock to bargain levels, say long-term bulls. If P&G’s plan works, shareholders could come out winners as earnings growth re-accelerates. Meanwhile, investors are paid to wait for progress with a generous dividend on a stock that is less than half as volatile as the overall market.

Year company was founded: 1962

52-week high: $68.58

52-week low: $47.47

Consecutive years of dividend increases: 15

Yield: 2.3%

Beta: 0.31

Behold the largest retailer in the world, posting annual sales of more than $400 billion. Every week, more than 100 million people walk into a Wal-Mart store. Its stock seems to have shaken off worries about any long-term effects of an investigation into the company’s Mexico operations. Look for Wal-Mart Express stores to penetrate urban and smaller rural markets, while the company’s Internet division readies itself to take on Amazon.