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For a long time, some investors have been convinced
they need to deal with salespeople to build their nest
egg. Finding a salesperson is easy. But finding quality
information from an experienced financial advisor who
places their clients’ interest first seems rare.
When he founded M3 Investment Services in 1996,
Michael Pesendorfer, CRC® set out to build a firm
emphasizing education, not sales. By setting up his own
independent firm instead of joining a large financial
institution where sales quotas are the norm, he began
helping clients find solutions that best met their individual
In 2019, regulators are enacting changes to align with the
practice of putting investor’s interests first. “Our group
has been functioning as fiduciaries from day one – always
putting the best interest of our clients first. We didn’t
need a mandate.”
Pesendorfer has gathered an impressive team of 12 professionals who don’t worry about transactions, but long-term
relationships. As a boutique firm, M3 gives clients the attention they deserve. They aren’t left to their own devices but
are guided throughout their entire financial life -- from beginning to save for their financial goals into living off of their
retirement savings. Phones are answered by real human beings. Not surprisingly, sales and incredible client loyalty
M3 also gambled on offering a complimentary comprehensive financial plan to all clients without excessively high
investment thresholds. Their advisors believe everyone should have access to quality products and quality service –
not just those who pay a premium.
“Only about 13% of families receive professional financial guidance. Worse, the very people who could benefit the most
from having a financial plan often can’t find the advice they’re looking for. They haven’t yet accumulated enough assets
for many firms to take them on as clients,” explains Pesendorfer, a Former Advisor Council Chairman at his Broker-Dealer.
“Having a comprehensive financial plan in place gives them their best odds for reaching financial goals. Near-term goals
such as paying off college loans and saving for a second home, or long-term goals like financing their children’s education,
and saving for retirement, aren’t being left to chance.”
M3’s clients are, more often than not, living
average lives in middle-class neighborhoods.
Some have inherited money, but most have
simply worked hard, lived within their means,
saved and invested regularly. These clients
are primarily professionals – business owners,
architects, engineers, healthcare professionals,
According to Pesendorfer, these are careful consumers who do their due diligence. For most, putting their future into
someone else’s hands and simply hope for the best is not an ideal option. So, M3 advisors help them develop a realistic
plan, without any sugar-coated projections. They show them the math behind the selections. After the plan is in place,
clients can quickly check how well their assets are working for them using M3’s online financial platform. They enjoy
peace of mind knowing they are on track toward saving for their goals or having the advance notice if they need to
“We like to see our role as coach,” says Pesendorfer. “Our job is to teach
someone and then walk side by side with them to encourage and guide.
It’s all about personal relationships.”
Advisory services offered through Capital Analysts or Lincoln Investment. Securities offered through Lincoln Investment, Broker Dealer, Member FINRA/SIPC, www.lincolninvestment.com. M3 Investment Services and the above firms are independent and non-affiliated. Royal Oak, MI 48067
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