Job growth and spending at an existing firm should be worth just as much in incentives as new jobs and capital investment brought in from outside. Getty Images By Knight Kiplinger, Editor Emeritus From Kiplinger's Personal Finance, January 2018 Q. I read that communities in 54 states and territories (including a few in Canada and Mexico) are vying to be the site of Amazon.com’s second headquarters, offering lavish tax breaks, up-front grants and free land to entice the Seattle-based retailer. I own a small but growing business in one of these cities, and although it’s no Amazon, I’d love—but am not likely to get—the same deal. Am I being reasonable in feeling a little resentful?See Also: Kiplinger's State-by-State Guide to Taxes A. Yes, you are, and local officials should listen carefully to this frequent complaint from established businesses that see financial incentives showered only on newcomers. Amazon or any other firm considering a new location should base its decision not on the freebies it can demand for itself alone, but on the general business climate of a state—a climate in which all businesses, existing and newly arrived, can thrive. That means a climate of low-to-moderate corporate taxes (on earnings, inventory, property and so on) and workers’ compensation costs, flexible labor laws, plus easy and speedy permitting. Thinking of its employees, a business should consider the total tax burden on their personal income and estates, too. Advertisement As for the local officials trying to lure a new business, they shouldn’t offer anything to the new arrival that they aren’t willing to offer their current businesses. Job growth and spending at an existing firm should be worth just as much in incentives as new jobs and capital investment brought in from outside. Shown proof of those new hires and capital spending, the local taxing authority can simply rebate to the growing business some of the taxes it paid the year before. Is the city offering free public land to a relocater? If so, why shouldn’t it offer the same deal to a local business that needs to expand its site, perhaps at a municipal office park or incubator? And every incentive deal, whether to an established business or a newcomer, should include enforceable methods for recapturing public funds in the event that the promised job creation doesn’t pan out. Have a money-and-ethics question you'd like answered in this column? Write to editor in chief Knight Kiplinger at email@example.com.