BEST ONLINE PRICE-COMPARISON SITE

Before shopping at the mall or an online retailer, I always comparison shop at Pronto.com first. Just enter a description of the product you want and the site displays a list of prices fetched from several online stores, including Web sites for bricks-and-mortar retailers, such as Circuit City. Sure, other comparison-shopping sites, such as Pricegrabber.com and Shopping.com, are more popular. But I prefer Pronto.com because it fetches prices on 45 million products from almost 50,000 merchants, a larger retail search than rival sites offer. Pronto.com is also the quickest and easiest to use, covering everything from books to consumer electronics. Happy hunting.

-- Sean O'Neill