Slide Show | April 2011
Five Ways your Mall Will Change
By Laura Kennedy
AP Photo
Across America, malls are reinventing themselves to appeal to busy 21st century shoppers with short attention spans and smartphones. Here are five trends that will change the way you browse the mall.
Five Ways your Mall Will Change
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Five Ways your Mall Will Change
More Stores. Smaller Stores.
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Sears, for example, is turning over 40,000 square feet of one of its stores in California to Forever 21, a clothing retailer. Watch for similar transformations of giant Sears stores in other mall locations. More Stores. Smaller Stores.
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Five Ways your Mall Will Change
Edgy Is Good. Distinctive is Better.
AP Photo
The new look will feature stores such as Francesca’s Collections, Accessorize, a British outfit, and Love Culture, described as a “more edgy” fast-fashion store in the mold of Forever 21.
You’ll also see more stores catering directly to tweens -- the 9- to 14-year-olds that love going to malls to get out of the house. Edgy Is Good. Distinctive is Better.
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Five Ways your Mall Will Change
Behold the New Anchor Store
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That’s making malls more of a must-go for people, boosting overall traffic. More of such combination destinations can help consumers make fewer car trips and conserve on costly gasoline. Behold the New Anchor Store
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Five Ways your Mall Will Change
Let the Sun Shine In
Santa Monica Place, photo courtesy Macerich
A prime example of this new look is Santa Monica Place, which recently reopened with its roof removed and a third-floor dining deck overlooking the Pacific Ocean in Santa Monica, Calif. In colder climes, more mall owners are installing glass-ceilinged atriums.
The idea is to make the experience more open and expansive than traditional closed-in mall settings. The big question: Will it open consumers' wallets, too? Let the Sun Shine In
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Five Ways your Mall Will Change
Say Yes to Tech-Savviness
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More and more merchants realize that many customers who compare prices or products on a smart phone or computer stay and buy where they are, saving themselves the hassle of going elsewhere. A customer who has to leave a location to compare prices may never return.
Wet Seal is one company that’s in the vanguard of “social shopping.” This juniors' apparel retailer taps into shoppers' desire to get input from their peers. Using either an iPhone application or an in-store kiosk, customers can see their potential purchases matched to other Wet Seal products -- and then share the results online with friends and others. Other retailers are adopting similar strategies. Say Yes to Tech-Savviness






