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6 Cult Stocks to Buy or Sell


By Lawrence Carrel
March 17, 2011

Epic status is typically reserved for sports heroes and Oscar winners, but lately some stocks have acquired the mantle. These companies created a unique product or concept, and developed their brands into icons. Because of this, they have a cult-like devotion among followers, er, shareholders.
No wonder, then, that such companies’ shares soar. But, eventually, it gets tough to continue reaching ambitious targets for sales and earnings growth. So we studied six to see if the business remains on the cutting edge and if their devotees still drink the Kool-Aid. Find out which two we think are still worth buying. (All prices and stock-related data are as of the March 16 close.)

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