Stay poised for new opportunities -- and boost your standing at the office -- by polishing your professional image. A career adviser
can help you update your résumé, network and identify strengths for about $500 for a few sessions. Consider hiring a photographer to take professional headshots
(about $200); use your favorite photograph on sites such as Facebook, LinkedIn and Twitter for a cohesive online presence. Create a blog or Web site
for free using a platform such as WordPress.com
. Or for $99 a year, upgrade to the WordPress Value Bundle, which includes a domain name of your choice, high-definition video uploads and custom design options. Those looking for work may want to invest in a LinkedIn Job Seeker Premium account
($180 for six months). Among its benefits are five monthly “InMail” messages, which you can use to contact anyone on LinkedIn. Need business cards? Design a card at a site such as Vistaprint.com
, where you’ll pay $15 for 500 premium matte cards.
Build Your Brand