Smart Buying

Clicks and Stones

Buying a diamond for that special someone just got easier. All you have to do is remember the five c's -- carat, clarity, color, cut and now cut grade -- and the letter e, as in e-tailer.

By Sean O'Neill

From Kiplinger's Personal Finance magazine, February 2006
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Five Measures of Perfection

CARAT refers to a diamond's weight, not its size.

Fact: A carat is one-fifth of a gram.

Tip: A lighter rock will likely fetch a lower price per carat, but that 0.9-carat diamond will sparkle more than a 1.0-carat example if the cutter trimmed its excess weight correctly. The lesson: Heavier isn't always better.


CLARITY is the degree to which a diamond is free of flaws.

Fact: Flaws cut a gem's price.

Tip: The naked eye would easily see the flaws in a stone with the GIA's clarity code of I2. A non-gemologist using a magnifying lens would have difficulty seeing flaws in a diamond graded VVS1.


COLOR refers to a diamond's transparency.

Fact: As a rule, the more transparent the ice, the higher its price.

Tip: Compromises on color may escape unnoticed. A nearly colorless stone will look the same to an untrained eye as a colorless stone (with a higher grade) but will cost less.


CUT refers to a diamond's shape and style.

Fact: A diamond's shape (round or square, for example) and style (such as brilliant, with facets radiating outward) are factors that together make up the stone's cut.

Tip: Cut can make a diamond appear larger or smaller than its carat weight.


CUT GRADE (NEW) judges brilliance and sparkle, plus other factors.

Fact: Cut grade is the most important indicator of a diamond's wow effect. Fewer than 5% of diamonds on the market would earn high marks if given a cut grade.

Tip: Stones with similar cut grades should be priced about the same.

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