Montana writer Todd Wilkinson, who interviewed Adrian Gostick and Chester Elton for Fuel, has written for a number of prominent newspapers and magazines, including the Wall Street Journal, U.S. News & World Report, the Christian Science Monitor and Audubon. "One on One" is a bimonthly Kiplinger Recommends feature provided by marketing and communications newsletter Fuel.The labor market is so tight that high employee turnover is much more than a headache. It puts companies at a huge competitive disadvantage. Key managers spend too much time recruiting and filling shifts themselves. Deadlines slip. Harried employees make mistakes or treat customers brusquely. So how do companies retain good workers when there is so much competition for their skills?
Money and benefits have to be competitive, of course, but the deciding factor for many employees is morale. In an interview in Fuel's "One on One" column for June (OK, "one on two" this time), motivational consultants Adrian Gostick and Chester Elton argue that managers often overlook one of the easiest ways to keep morale high: recognition and praise. "When you have an office full of people who generally feel good, you create a [positive] environment," Elton says. "Recognition, when it's applied well, can absolutely transform people and the organizations they work for."
Gostick and Elton used their concept of creating a "recognition culture" in the workplace to help express-delivery company DHL improve its competitiveness, reducing turnover by 28% in six months at one of its most troubled shipping hubs. Some of the techniques for instilling the need to recognize employees are deceptively simple. One idea: Keep three quarters in a pocket to remind yourself to recognize good performance three times each day. Shift a quarter to another pocket every time you deliver.