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CURRENT LETTER

 
The Kiplinger Washington Editors
August 29, 2008
 

Russia's Incursion Into
Georgia: What's at Risk?

With limited military, political and economic options available to the U.S. and Europe, the greatest pressure on Russia may come from businesses and investors fleeing increased risks there. This week's Kiplinger Letter looks at what's at stake for both Russia and the U.S. Also, note our Special Issue this week on the 2009 outlook for business costs.
 
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About a year ago I started a golf accessory online business . I would like to know how I can best market the site to get more visibility from customers as well as differentiating myself from other golf online store.
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Is Your Firm Following Antispam Laws?

Antispam laws are aimed at those junky penny-stock, porn and prescription drug come-ons that snarl your in-box -- but they apply to legitimate firms, too.
 
 
Porter Wright Morris & Arthur
Porter Wright Morris & Arthur has more than 250 lawyers in six offices located in Ohio, Florida and Washington, D.C.

Sure, you're offering a good deal on surplus building supplies to favored customers, not posing as a Nigerian government official all too willing to share his millions in ill-gotten gains. But if the offer is made by e-mail, you are covered by the same federal antispam law.

The 2004 CAN-SPAM law -- it stands for Controlling the Assault of Non-Solicited Pornography and Marketing law -- has done little to keep e-mail users from being flooded by scams and offers of cheap pornography and prescription drugs. But everyday lawful companies need to be aware and understand the law "because CAN-SPAM also applies to legitimate businesses that communicate or advertise via e-mail," advises the law firm Porter Wright Morris & Arthur.

Some key provisions to be aware of if your firm does or is considering sending mass e-mail ads or other communications to customers and potential customers: clearly labeling mass promotions as such; giving recipients clear easy ways to opt out; honoring opt-out requests within 10 days. Be mindful of these and other rules. Slipups can be costly. CAN-SPAM violators are subject to both civil and criminal penalties.

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POSTED BY: JSB (October 05, 2007 04:24 PM)
all the laws in the world will not make a bit of difference unless they are enforced, and these anti-spam laws are ignored for email and fax machines alike. unless the government starts enforcing the laws, we the people and business owners will continue to be victimized.

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