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Porter Wright Morris & Arthur has more than 250 lawyers in six offices located in Ohio, Florida and Washington, D.C.Sure, you're offering a good deal on surplus building supplies to favored customers, not posing as a Nigerian government official all too willing to share his millions in ill-gotten gains. But if the offer is made by e-mail, you are covered by the same federal antispam law.
The 2004 CAN-SPAM law -- it stands for Controlling the Assault of Non-Solicited Pornography and Marketing law -- has done little to keep e-mail users from being flooded by scams and offers of cheap pornography and prescription drugs. But everyday lawful companies need to be aware and understand the law "because CAN-SPAM also applies to legitimate businesses that communicate or advertise via e-mail," advises the law firm Porter Wright Morris & Arthur.
Some key provisions to be aware of if your firm does or is considering sending mass e-mail ads or other communications to customers and potential customers: clearly labeling mass promotions as such; giving recipients clear easy ways to opt out; honoring opt-out requests within 10 days. Be mindful of these and other rules. Slipups can be costly. CAN-SPAM violators are subject to both civil and criminal penalties.
POSTED BY: JSB (October 05, 2007 04:24 PM)
all the laws in the world will not make a bit of difference unless they are enforced, and these anti-spam laws are ignored for email and fax machines alike. unless the government starts enforcing the laws, we the people and business owners will continue to be victimized.
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