Kiplinger Today


Simple Investing Is Smart Investing

Want to be the next Warren Buffett? You could begin by clearing your schedule, buying some highlighters, poring over annual reports and hitting the 800-page tome Security Analysis. And that’s just for starters. Want to be simply a great investor? Then learn to invest simply.

SEE ALSO: Our Special Report on How to Be a Better Investor

The big secret to successful investing is that it’s actually not all that complicated. Most of the mumbo jumbo doesn’t matter. You don’t need to know the difference between a credit-default swap and a credit card, or between a convertible bond and a convertible sofa, to manage your own money. Common sense will get you further than an MBA.

Investors often sabotage their results when they try to get fancy. “When investors tinker, they tend to buy things after they’ve gone up and sell things after they’ve gone down, which is a terrible way to manage a portfolio,” says David Swensen, manager of Yale University’s $19.4 billion endowment and author of Unconventional Success: A Fundamental Approach to Personal Investment. Over the past ten years, for example, mutual fund investors have cost themselves an average of two percentage points per year by buying high and selling low, according to fund tracker Morningstar. Perhaps we would mend our ways if we could more easily see evidence of how much our follies cost. But complex investing often means cluttered accounts, and it’s difficult to tell what your actual return is when your portfolio is a messy menagerie.


Among the few things that an investor can predict in advance are costs. “There’s only one thing about investing that I am absolutely sure of: The lower the expense that I pay to the purveyor of an investment service, the more money there will be for me,” says Burton Malkiel, professor of economics at Princeton University and author of A Random Walk Down Wall Street.

Consider this example. Suppose you’re preparing for retirement by saving $10,000 a year over the next three decades. Assuming your portfolio averages an 8% annual return before fees, you would retire with a nest egg of a bit more than $1 million if your costs totaled 1% a year. But if you paid 2% a year, you’d end up with $838,000. In other words, paying one percentage point less per year would translate into 21% more money at the end.

Never assume that a high-cost investment can justify its price tag with better returns. Morningstar’s research has shown that returns from high-cost funds trail returns from low-cost funds, on average. And expenses are the single best predictor of whether a given fund will beat or lag similar funds over the long term. Moreover, new academic research suggests that hedge funds—which typically charge 2% annually, claim 20% of any profits and are available only to affluent investors—don’t perform, on average, any better than the stock market.

Your Mix Is Key

Beyond costs, what matters most is the variety of investments you hold and the proportions in which you own them. Holding both stocks and bonds and perhaps some other kinds of assets can reduce your risk and possibly even boost your returns. And by owning many stocks rather than just a handful, your fortunes aren’t tied too closely to any one company, industry or region. Thankfully, you can achieve broad diversification with as few as two well-chosen low-cost funds. You can even get a well-diversified port­folio with a single target-date retirement fund (more about that later).

Finding the right mix of investments may be your toughest challenge. Over the long run, stocks return more than bonds, and riskier stocks, such as shares of small companies and of businesses that are based in emerging markets, tend to outpace stocks of safer, large U.S. firms. So generally you want to hold more money in stocks (and particularly in riskier kinds of stocks) when you’re young and have a long time to invest, then shift gradually into bonds as you near retirement or the date when you’ll start tapping your savings.

We say generally because you never want to hold more in stocks than you are comfortable with. Think back to 2008, when the stock market was crashing. If you sold shares abruptly that year, you may have gone into the debacle holding too much in stocks. The trick is to own enough risky assets to give yourself a shot at meeting your long-term goals, without owning so much that you’ll jump ship in a crisis. “Once you develop a plan, the most important thing is to stick with it,” says Susan John, chair of the National Association of Personal Financial Advisors. If you think you’ll bail out during the next market downturn, don’t go online every hour to check the value of your portfolio. As long as you have a thoughtful mix before a crisis hits, ignorance can be blissful. It may take time for the stock market to recover, but it will.

In the following pages, we’ve laid out all the tools you need to get your portfolio on track and keep it there. We show you how to get started and also how to streamline an overly cluttered portfolio. We explain basic strategies such as asset allocation, portfolio rebalancing and dollar-cost averaging. We also provide five simple, no-fuss portfolios aimed at different kinds of investors. Once you’ve read our package, we bet you’ll be surprised to see how smart simple investing can be.

See 3 Steps to Smart Investing.

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