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Expert Insights for Smart Financial Planning

When Is the Perfect Time to Invest?

Trying to time the market rarely works out well. Instead, be sure to have enough cash on hand to cover you in good times and bad.


While I never have seen a survey inquiring about the desire for investing at the perfect time, I am pretty confident that the resounding response to such a question would be, "Yes! I would like it if I could identify the perfect time to invest." At the same time, isn't that desire for certainty exactly what all the scam artists use to defraud investors? They come along with their great-sounding ideas about how this is the perfect time or the worst time to invest and offer you a strategy to take advantage of that situation—that happens to make them, not you, rich.

See Also: Time the Stock Market at Your Peril

Of course, given a choice of being right or wrong, we all want to be right! At the same time, there are so many ideas that sound right, but evidence proves them wrong. For example, market timing sounds good, but seldom works out. Yes, people do get lucky from time to time, but mostly, they get it wrong. Why? Their emotions get in the way. Yep, those old emotions of fear and greed.

Take Fred and Sally. Our hypothetical couple were excellent savers and had amassed a nice sum of $2 million. In the crash of 2008, Fred and Sally couldn't stand seeing their hard-earned savings decline. When their portfolio was down to $1.2 million, they got scared and decided to pull the plug. That was March of 2009—exactly the worst time to flee the market because it bottomed out at that month.

Of course, they now thought that they had seen all the signs: high home prices, Standard & Poor's 500-stock index at record highs, valuations expensive. How could they have seen all that and not pulled the plug earlier? The truth is they hadn't seen the signs until it was too late to act on them. Few, if any, had seen them, and if they had, they pulled out way too soon and then didn't get back in at the bottom like they said they would.


A better strategy for Fred and Sally would have been to ensure their portfolio could actually be held for the long term instead of feeling forced out due to fear. Having adequate cash reserves is a key component to retirement success. Too often investors get swayed by the notion that they do not earn enough on the cash portion of their portfolio. Of course, on the surface, this is true. Cash never earns as much in the long term as other asset classes do. Never! At the same time, that is not what cash reserves are designed to do.

We suggest that retirees have enough cash in reserve to cover their expenses for 18 months to 24 months. When the market goes down, this will be an important resource to draw upon during the tough times. In most cases, the markets recover in 12 months to 24 months, allowing your capital to provide the returns that are necessary to meet long-term needs and hedge against inflation.

What if your retirement projections aren't as attractive when you're holding that much cash? That may be a signal that you're not ready for retirement yet or that you need to adjust your expectations for cash withdrawals from the portfolio. Most people are not able to meet a retirement need that may last 30 years plus without investments beyond fixed income. At the same time, few retirees can successfully navigate having their portfolio 100% invested and the ups and downs of the markets, emotionally or practically.

There are four key factors to successful investing:

  • Valuations
  • Costs
  • Volatility
  • Tax Effectiveness

By focusing on the four items above and having adequate cash reserves to meet short-term needs, regardless of market conditions, your probabilities of success increase significantly.

See Also: 7 Worst Mistakes Investors Will Make in This Market

Bob Klosterman, CFP, is the Chief Executive Officer and Chief Investment Officer of White Oaks Investment Management, Inc., and author of the book, The Four Horsemen of the Investor’s Apocalypse.

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This article was written by and presents the views of our contributing expert, not the Kiplinger editorial staff.