Online Media Kit

2009 Open Rate Card
Placement ROS CPM Content-Targeted CPM Behaviorally-Targeted CPM
Leaderboards $9 $14 $16
Skyscrapers $11 $16 $18
Top Rectangles $11 $16 $18
Bottom Rectangles $10 $12 $14
Buttons $2 $3 $4
Text Links $2 $3 $4
Email
Newsletters		 $10 Middle / $20 Top N/A N/A
Pre-roll Video
Sponsorships		 $40 N/A N/A
Podcast
Sponsorships		 $15 $20 N/A
Exclusive
Sponsorships		 N/A FLAT RATE (time) N/A