ONLINE MEDIA KIT
print this page   2007 Online Media Kit (PDF)

Timely, Trusted Personal Finance Advice & Business Forecasts

Advertising on Kiplinger.com is an excellent way to help build your business. Kiplinger.com offers up-to-the-minute financial news, informative columns, financial calculators, stock quotes and selections from Kiplinger's Personal Finance magazine. The site is divided into categories that cover investing and personal finance topics such as mutual funds, credit, insurance and planning for college and retirement.


Kiplinger.com Users Are:


Affluent Working Professionals
  • Average HHI: 81K
  • HHI 75K+: 54%
  • Professional/Managerial: 40%
  • College/Post-College Graduates: 63%
  • Male: 66%, Female: 34%
  • Age 35-54 Years: 48%
Active and Savvy Investors
Compared to our Competitors
Kiplinger.com Users Rank #1 For:
  • Owning a Brokerage Account: 84%
  • Shopping for Investments Online: 52%
  • Shopping for Stocks Online: 41%
  • Owning Mutual Funds: 42%
  • Portfolios Over 50K: 71%
  • Over 100K: 53%
  • Over 250K: 33%



AVAILABLE PLACEMENTS

Placement Size Maximum File Size Rich Media Accepted Run of Site Targeted
Leaderboards 728x90 50KB Yes Yes Yes
Skyscrapers 160x600 50K Yes Yes Yes
Rectangles [Top/Bottom] 300x250
336x280
50K Yes Yes Yes
Buttons 88x31
120x60
50K Yes Yes Yes
E-mail Newsletter Sponsorships [Top/Bottom] 4 Lines of Text Max 50 Characters per Line No N/A N/A
Webcast Video Sponsorships 15 Seconds WMV File Preferred Yes Yes No
Podcast Sponsorships 30 Seconds MP3 File Preferred No Yes Yes

Contact Information
Liz Martin
Online Advertising Sales Manager
Phone: (202) 887-6541

Online Contact Form

*Demographic source: @Plan 2006 Statistics