Online Media Kit

Kiplinger.com Demographics
Technology: Closer Look at Our Audience
Have 1+ home computers in household: 98%
Purchased any electronic equipment in the past 12 months: 76%
Shopped online for any computer software in the past 6 months: 19%
Shopped online for cell phone services in the past 6 months: 20%
Shopped online for computer hardware in the past 6 months: 17%
Own an HDTV television: 42%
Own a flat/plasma television: 24%
Own a digital camera: 78%
Own a fax machine: 35%
Own a PDA/handheld computer: 14%
Own an MP3 player: 37%
Own a satellite system (DirecTV/Dish): 21%
Purchased any computer hardware for home in the past 12 months: 58%
Purchased any computer software for home in the past 12 months: 44%
Purchased any computer hardware for work in the past 12 months: 22%
Purchased any computer peripherals for work in the past 12 months: 20%
Frequently provide advice to others on computer hardware/software: 9%
Frequently provide advice to others on electronics: 10%

From @Plan 2008