Online Media Kit

Kiplinger.com Demographics
Finance: Closer Look at Our Audience
We rank #1 among competitors for:
Owning a credit card:
  • using credit card:
 89%
80%
Owning a platinum credit card: 43%
Applied for a credit card online in the past 6 months: 12%
Using online banking in the past 6 months: 45%
Reading any business or personal finance magazine in the past 30 days: 50%
Reading Kiplinger's Personal Finance in the past 30 days: 34%
Shopping online for business/office supplies in past 6 months: 46%

From @Plan 2008
Competitors: Forbes.com, SmartMoney, BusinessWeek Online, CNNMoney